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Weekend Report: 'Paranormal' Possesses Fall Record

Paranormal Activity 3 proved there's definitely still a lot of life left in the franchise by opening to an estimated $54 million this weekend. Besides marking a significant improvement over Paranormal Activity 2's $40.7 million, it also topped last year's Jackass 3-D to claim a new record for highest Fall opening ever (September and October). Unfortunately, The Three Musketeers, Johnny English Reborn and The Mighty Macs all missed modest targets, and as a result the weekend fell a bit short of the same frame last year.

Aside from setting the Fall record, Paranormal Activity 3 also bested its predecessor to take the top opening ever for a pure horror movie. For a slightly less impressive metric, the horror three-quel's earnings were incredibly front-loaded: its Friday box office represented 48.6 percent of its opening weekend gross, which ranks ninth all-time. It was a slight improvement over Paranormal Activity 2's 49.4 percent, at least. Distributor Paramount Pictures reports that the audience was 54 percent female and 53 percent under 25 years old (down from Paranormal Activity 2's 60 percent). A CinemaScore is not currently available.